Food and Beverage Management 4e provides a complete introduction to this vital area of hospitality management.<br><br>Now in its fourth edition, this best-selling text has been completely revised and restructured to reflect current practice and teaching and includes updated information on all areas, especially technology, operations and staffing issues. Each chapter has a user friendly structure including aims, exercises and further study hints.<br><br>Food and Beverage Management 4e is the introductory bible for people entering food and beverage management studies or practice. <br><br>* What is quality and how to manage it<br>* Getting started in the restaurant business<br>* Menu planning<br>* Food and beverage operations and control<br>* Staffing issues including recruitment and turnover<br>* Marketing including public relations and merchandising<br>* Trends and development including franchising and environmental issues<br><br>* Real-life cases from industry leaders, including practical examples and illustrations to clearly explain the critical points raised<br>* Fully revised and updated with new material relating to food and beverage management operations and technology<br>* Support from online lecturer material with PowerPoint slides, solutions to exercises, extra case studies and web links