Principles of Marketing European Edition

Auteur: Philip Kotler

ISBN13: 9780273742975

Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world's leading and most authoritative marketing textbooks. The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation\u2019s objectives and resources against needs and opportunities in the global marketplace. NOTE: This product is the book alone, and does NOT come with access to MyMarketingLab.

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